LEAN STARTUP PRODUCT DEVELOPMENT

Greywire is a responsive application that help corporate companies tap into innovation easily and smoothly from people that know the company the most — their employees. Through the application, employees are finally able to collaborate with others to make their company a better place.

My Role

  • Conduct user research, competitor research, and usability testing with target users

  • Synthesize research information through personas and product requirements

  • Design Lo-Fi mockups for mobile sizes, ideate and validate with target users

  • Design Hi-Fi prototype for desktop, mobile, and tablet sizes, ideate and validate with target users

  • Attend internal, external, and stakeholder meetings

RESULTS

  • 95% of participants mentioned that the app is easy to use

  • 98% of target corporate employees who never used an application like Greywire are willing to start to use it and recommend it to other employees

  • 50+ surveys answered

  • 95% of target corporate employees mentioned the application could make their ideas actually happen easier than before

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LINK TO PROTOTYPE

Stakeholder’s feedback

Cynthia helped us build out our design prototype. She was a great team player. She coordinates well with the rest of the design team to help deliver a great product from scratch. For teams that place a premium on teamwork, commitment, and attention to detail, I recommend that they consider working with Cynthia. — DJ Dorff ( CEO @ Executech )